How to impress the judges

The following are some hints and tips for getting the best from your PICA entries
- Selecting your entries
- If you want to win, you need to plan your tactics and not just grab any old job at the last minute. Many other printers take PICA Awards seriously; you need to do the same.
- It all hinges on how well you select your entries. Invest time; develop a process or system that identifies your best work through out the year so you are ready when the Awards come round.
- Possibly form a small committee. Encourage apprentices to participate.
- Focus initially on selecting your best works, and then decide which category to enter them in. Consider the most appropriate category carefully.
- Carefully scrutinise a run and select a perfect copy to retain for the Awards. Never use a sample from a job bag unless it is perfect. Intently examine every aspect of every entry in minute detail – the judges do! Use a magnifying glass – the judges do!
- Remember: every page counts.
- Ensure that the print job client is aware and OK with the entry going in
- Presenting your entries
Note: Printing category entries do not need to be mounted, but may be if entrants choose, to protect the work or ensure optimum presentation.
- Make sure your entry stands out. This is an intense competition and presentation counts.
- Keep your entry completely anonymous (unless in the self promotion category).
- Where appropriate and/or required (eg Labels), additional copies can be provided in a clearly identified bag or folder
- Completing the entry information
- An official entry form must be completed for each entry. Double check that the information is clear, accurate, correct & legible.
- Ensure that each piece of work is entered in the most appropriate category.
- Ensure that you have complied with all of the entry conditions.
- What information do the judges need?
- Keep Section B of the entry form completely anonymous (unless in the self promotion category).
- Do provide any additional information that helps to tell the story of the entry and/or the production process. Include additional pages if you wish.
- Packaging & transporting your entries
- Be aware of the closing date and ensure that entries arrive on time.
- Take time with packaging and care with transporting, to ensure that entries arrive in pristine condition.
- What do the judges look for?
- The suitability for the entry in the particular category.
- The overall quality of production (first visual impression).
- A visual comparison with other entries in the category
- A detailed inspection of the entry looking at any standout features, technical difficulty, uniqueness.
- With the high standard of entries, the judges look for any imperfection to differentiate the entry from others in the category.
For example:
- Registration of all components, not just print.
- Colour variation, especially in repeat solids throughout a multi section publication.
- Hickeys
- Spots and broken type
- Mottle
- Ink lay on the paper (trapping)
- Roller marks
- Ghosting
- Ink chalking (folder marks, handling marks, scuffing)
- Moiré patterns
- Dot gain
- Plate misfit
- Misregister
- Sharpness and tonal values
- Folding, especially in book entries for folio backup throughout the book, cracking of cover material, art paper, cast coated paper.
- Binding: saddle stitch stapling, perfect binding - alignment of cover to text, alignment of tabs and consistency of tabs throughout entry.
- Die-cutting (cleanliness of cut, anchor marks)
- Technical difficulty in achieving a specific end result